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Marketing is unpredictable. Not because it is random, because every other marketer is fighting to win over others. Techniques can’t be new everyday, but the sequences of logic behind the techniques can be invent or reinvent every hour. And that’s exactly what is...

This is Prashant Kumar, signing in from Bengaluru, India. I’m publishing this personal journal entry as my first article because it’s close to my heart. Over time, as this site grows, this post will move to the older pages—ensuring the website never feels like just...